Deck

Strategy Inc. · MSTR · NASDAQ

Strategy Inc. (renamed from MicroStrategy in February 2025) operates a $477M enterprise analytics business attached to 818,334 Bitcoin — a capital-markets engine that issues common stock, five tranches of perpetual preferred, and convertibles to keep buying coins.

$120
Price (Jun 5, 2026)
$42B
Market cap
$477M
Revenue (FY2025)
818,334
Bitcoin held
Traded near $12 in August 2020 when Michael Saylor put the balance sheet into Bitcoin; peaked at $473.83 in November 2024; sits at $120 today — a 73% drawdown that still leaves the stock roughly 10x its pre-Bitcoin level.
2 · The model lives or dies above NAV

MSTR is a capital-markets engine bolted on 818,334 Bitcoin — and it just slipped below the value of its own coins.

  • The keystone variable. Above mNAV 1.0x, every share Strategy sells buys more Bitcoin than it dilutes — accretive. Below 1.0x, every ATM share mechanically destroys per-share BTC. As of June 2026 mNAV sits at ~0.85x, sub-NAV at scale for the first time since 2022.
  • The engine is decelerating. BTC Yield — the rate at which per-share Bitcoin compounds — ran 74.3% in FY2024, 22.8% in FY2025, and 9.4% annualized through May 2026. An 8x decay in 18 months as the base grows and the premium compresses.
  • The wrapper premium has collapsed. mNAV peaked at 3.89x in November 2024; price-to-book fell from 4.9x (FY2023) to 0.76x today. The stock printed an all-time high of $473.83 on Nov 20, 2024, then traded to $120 — five years of premium compressed into seven months.
Strategy is no longer a leveraged Bitcoin compounder. It is a closed-end fund on Bitcoin with a $13.5B preferred dividend stack sitting senior to the common.
3 · The four-year pledge that broke

On June 1, Strategy disclosed it had sold Bitcoin to fund a preferred dividend for the first time since 2022.

  • 32 BTC sold, May 26–31, 2026. $2.5M, 0.004% of holdings — trivial in size, decisive in precedent. Saylor's repeated 'never sell' commitment was reframed in Q1 as 'never be a net seller,' then broken to fund the STRC dividend. The 8-K converts the closed-loop mechanism bears posited for two years into documented behavior.
  • STRC broke par at $95.13 on June 3. The 11.5%-yielding variable-rate preferred is the marginal funding rail and the keystone of a $13.5B preferred franchise. Sustained below par and every new tranche prices wider — and the dividend stack starts compounding faster than Bitcoin accumulation can refill it.
  • USD Reserve halved in 90 days. Cash earmarked for dividend coverage drained from $2.25B (Feb 2026) to ~$900M after a $1.38B convertible buyback in late May. At a $750M–$1.3B annual dividend run-rate, that is 9–12 months of runway before another Bitcoin sale or a preferred-rate ratchet.
4 · The scoreboard

What the engine has done — and how fast the accretion is fading.

818,334
Bitcoin held 76% of listed-corporate BTC
9.4%
BTC Yield (YTD ann.) vs 74.3% in FY2024
$11.7B
Capital raised YTD 2026 five-tranche preferred + ATM
346M
Shares outstanding 3.6x the 2020 count

The accumulation is real: 818K BTC bought at a $50.4B cost basis over five years, scaled by issuing $25.3B of paper in FY2025 alone. But the per-share math is fading. BTC Yield has decayed 8x in 18 months — partly mechanical as the base grows, partly the wrapper premium compressing. The model only works while Strategy can sell paper above the value of the coins. It has stopped doing so.

5 · How it got here

An enterprise analytics company that bought itself a second life.

Before: Founded 1989 by Saylor, public since 1998. MicroStrategy sold business-intelligence software against Microsoft, Oracle, and Salesforce — flat-to-down revenue for a decade (FY2014 $580M to FY2025 $477M), a declining license base, modest cash generation.

Pivot: August 2020. Saylor announced the corporate balance sheet would go into Bitcoin, starting with a $250M buy at ~$11,650 per coin. The stock traded near $12. Over five years Strategy raised $25.3B of paper in FY2025 alone, accumulated 818,334 BTC, launched five tranches of perpetual preferred, and renamed itself Strategy Inc. in February 2025.

Today: The software business throws off $477M of revenue and a small operating loss — under 2% of enterprise value. The Bitcoin treasury is everything. The open question is whether the capital-markets wrapper that funded the accumulation can survive its own success now that the premium has gone.

A $500M software company built itself into the largest Bitcoin holder on a stock exchange — by selling paper above the value of the coins it bought.
6 · Where consensus is anchored

The market is comparing 2026 to 2022. It is not the same trade.

  • The 2022 analogue is broken. Consensus targets sit at $336 (MarketWatch) to $539 (Fintel composite), implicitly assuming mNAV mean-reverts above 1.0x the way it did from May/Dec 2022 lows. Those reversions happened before spot Bitcoin ETPs existed. IBIT and FBTC now hold $54–$70B in BTC at 12–25 bps with daily redemption — the marginal allocator no longer has to pay the Strategy premium for exposure.
  • The mechanism, not the amount. Sell-side dismissed the 32-BTC sale as 0.004% of holdings. The 8-K disclosed something different: Strategy will fund preferred dividends by liquidating Bitcoin when the USD Reserve looks thin. That is the closed-loop bears modeled as hypothesis for two years, and the first instance is the precedent — not the dollar value.
  • The binding constraint is dollars, not mNAV. The wrapper has a $750M–$1.3B annual dividend bill payable in cash. With ~$900M of reserve and operating cash flow running −$67M, the gating question is months of runway against the preferred stack, not the daily mNAV print the market trades.
7 · Bull & Bear

Lean cautious — the discount to NAV is real, but the wrapper has to prove it can still run before it earns a re-rate.

  • For. Entry below marked NAV ($120 vs ~$126 implied) on the largest BTC scale in public markets (5x the next six listed holders combined). 23-of-23 preferred dividends paid; $11.7B raised YTD even at sub-par mNAV — the credit franchise has cleared in stress.
  • For. Saylor owns ~$2.4B of undiversified Class B stock, takes a $1 salary, and has never sold a share. The five-tranche perpetual preferred stack is a structural innovation no copycat has replicated in 14 quarters of trying.
  • Against. BTC Yield decelerated 74.3% to 22.8% to 9.4% in 18 months — the engine is mechanically less accretive every turn. At sub-1.0x mNAV, the same ATM that built per-share BTC for five years now destroys it.
  • Against. The 'never sell' pledge broke May 26–31. STRC traded below par June 3. USD Reserve halved in 90 days. $8.2B of convertibles begin maturing in 2027 with the stock 40% below its 200-day average and the credit rating at B- conditioned on continuous market access.
What would flip this: two consecutive quarters of mNAV above 1.2x with the ATM active. Until then, the entry is interesting but the engine has stopped proving the case.

Watchlist to re-rate: Any further 8-K disclosing a Bitcoin sale (continuous); STRC price discipline vs $100 par; Q2 2026 USD Reserve trajectory (early August print); peak mNAV in the next BTC up-cycle — the single signal that decides the 5-to-10-year case.